The Method
Utilising ownership to realise a high-impact business opportunity
The Method
Utilising ownership to realise a high-impact business opportunity
- The responsibility of owners of the success of any venture is indivisible, but ownership can be divided.
- According to the core premise of our method, the entrepreneurial competence and executive commitment of those who own a company determine what the company can do and achieve. If you want to build a high-growth company, the fastest track is via smart sharing of ownership. If you raise only money to hire managers, make no mistake, the responsibility remains with you.
- The roots of our method are in our own lessons learned as entrepreneurs and venture capitalists, trial and error. The scientific foundation is in the PhD theses that followed, and our award-winning company building experiments on the vehicle value of ownership when realising a high-impact business opportunity.
- The proof-of-concept was achieved through Kasvu Open, the company building format we created for Central Finland Chamber of Commerce. In 2018, it received the Internationalisation Award of the President of Finland and the European Enterprise Promotion Award, and it is today a key part of the Finnish ecosystem.
- As a globally available online service, sparked by covid, HippoMeter was designed to systematically measure and improve Opportunity-Ownership Fit. HippoMeter helps you figure out what and who you need, empower and engage key people for data driven execution, and quantify and track strategic progress.
- Based on feedback from over 500 founders and advisors in over 30 countries, HippoMeter “helps you get it” and works across industries, technologies, business models, and development stages.
The HippoMeter framework gears around 7 core elements
Opportunity
Deals with the problem, the nature and level of pain and demand, the size and growth of market, and the solution value being offered.
Scalability
Deals with the current technical and functional readiness of the solution, the potential for a scalable offering, and the overall technology advantage.
Defensibility
Deals with what all can be done and what has been done to protect the solution and the related value chain.
Capability
Deals with the current managerial capacity, requirements, and readiness of the organization to execute the envisioned scaling of operations.
Profitability
Deals with the economics of the business case, resources at hand, revenue logic, earning power, financial projections, and funding needs.
Market Entry
Deals with current vs. targeted market position and status of go-to-market measures to successfully reach market acceptance.
Ownership
Deals with Who owns and Why owns, the mindset of controlling owners and who all should be engaged, and How, to seize the Opportunity.
"The knowledge to achieve scaleup readiness is difficult to find, expensive, and time-consuming to build. We’ve squeezed the best wisdom into a unique algorithm and tool that enable every Founder Team to create it for themselves, instantly and affordably."
Marko Seppä, Founder & CEO of Hippo Enabler